Requirements for conotations conveyed :
professionalism, innovation, application not theory, tangible results,
care for customer, partnership in achieving results
These are buzz words a little but the end results I want :
people want to work with my company because :
- there are good results and professional dealings
- you work with people who care about working in a friendly manner and not along "cover your a... principle"
You CAN but DOESN'T HAVE TO incorporate Innovate and Connect words into the logo if it will help. You can use variants of the word if it makes sens (like innovative, connencting, connection etc.). In fact I am quite unsure which approach is better for the end result.
The name of the company still can be changed so if you have brilliant idea feel free to propose.
I was very happy with the results of my first contest on a very different subject. It is very rewarding seeing other people having a different view on the problem and turning it into visual idea which I can put into practice. I hope to see soon your creativity at large.