Get your creative juices flowing. One logo to be used by two interconnected companies: East Link and West Link Consulting:
East Link Consulting is a commercial management company based in KL, Malaysia, undertaking consultative services for construction and engineering based companies across Asia, India, Middle East and Australia.
West Link Consulting is a new subsidiary of East Link Consulting, mainly focusing on the UK, Europe, Northern and Southern American market. The name West Link Consulting has been chosen to portray a strong link to, and be synonymous with, East Link Consulting and vice versa.
We need a logo that can be shared by both East and West Link, using the same icon, font and main colour palette but modifying minor aspects within icon and/or different dominant colour in palette, to differentiate between the two logos.
For eaxample using a compass pointing east for East Link Consulting and to west for West Link Consulting. Saying that, we would like something a bit more innovative than a compass :).
More examples see attachment: East-West logo sharing.jpg