ABOUT: This is a food startup only offering an Arabic dessert called basboosa, which is a creamy sweet cake decorated with pistachios. Look at instagram @basboosabox.
GOAL: A logo capturing our modern yet unique family oriented company. We want to appear as a high-quality product, with a cool, modern, and abstract twist.
• abstract & playful
• fashionable & stylish
1. It'd be great to come up with an abstraction of the cake itself
2. Incorporate a box somehow with the cake
3. The font should look modern and simple
4. The design should attract the youth, those who look for something new
5. We want to show that the cake has three layers; the bottom is firm and well cooked, the middle layer is the cream, and the top is decorated. Try to capture the cake's distinguishing appearance.
1. Nice cupcake-oriented designs but watch out NOT to make it look too much like a cupcake or a birthday cake
2. The choice of font we want to be modern look and simple enough
3. The designs include very nice incorporation of colors, innovative symbols to represent the business, and smart simplicity. Follow on that innovation path.
4. The uploaded pictures demonstrate uniqueness without following repeated ideas as much as possible. Try to be unique in your design.