I like the idea of "twist" because it represents many things that embody my approach to innovation.
I believe in lateral thinking- taking disparate ideas from totally different places (e.g. pop culture, science, fashion, music etc.) and combining them to come up with a fresh perspective.
I believe that if you stay on predictable paths you will always get predictable solutions.
I am a high energy person/presenter so I think of citrus/vitamin b and a shot of adrenaline that most companies need.
I would like to pursue citrus colors (orange, tangerine, lemon, lime) and metaphors/shapes - but not obvious fruit- to express this idea. I don't want it to look like I am starting a juice company!
I also like the optimism and upbeat nature of citrus- who can resist a delicious glass of OJ?
I like to also bring an intuitive and "feminine" approach to branding so I would like something clean, feminine (without being precious/girly) and fresh.
Logo will be used on: website, blog page, business cards, presentations etc.
I like clean, subtle type, perhaps grey and maybe lower case.
I would like to see company name locked up with the logo and also how the symbol could be used as a secondary design language.