Completed contest

Influential ecommerce watchdog website needs your logo

ShopGuru needed a new logo design and created a contest on 99designs.

A winner was selected from 1492 designs submitted by 314 freelance designers.

1,492
entries
314
designers
1
winner

One of the designers who made it happen

Winner - didod
Didod provides very fast turnarounds, responsiveness to design changes, and a professional design
- Anonymous

How ShopGuru started their logo design journey

Company name

ShopGuru

Overview

ShopGuru, a new website that rates online retailers, needs a logo.

By displaying independent ratings of the top online ecommerce stores using criteria such as usability, shipping time and customer service, ShopGuru will help consumers make a more informed decision when buying products online. The logo will be a key element in establishing credibility for this service.

Tell us a bit about who you are and the people you reach

The target audience for this service is mainstream consumers who use the web. The key point here is not to focus on the tech-savvy “geek” demographic who make online purchases everyday, but less seasoned web users who are hesitant to purchase online due to a lack of trust in the online seller or in buying online in general.

Requirements

The logo may include a graphic, or it may be purely typographic. It should incorporate the following tagline:

Helping you shop online safely

The logo should communicate as many of the following values as possible:

• Independent
• Trustworthy
• Reputable
• Comprehensive
• Fair
• Advisory
• Consumer-focused
• Up-to-date
• Authoritative

The logo should be recognisable at smaller font sizes but equally able to be scaled up to larger sizes for use in print and billboard advertising.

THINGS WE LIKE

• Simple, clean designs
• Trusted colours such as blues and greens
• Logos that contain clever references, subtle meanings, or somehow play on shapes or word forms to reinforce the brand or service

THINGS WE DISLIKE

• Old-fashioned, stuffy, corporate logos
• Overly juvenile, playful logos
• Intricate, illustrative logos
• Clichéd wise men with turbans and snake charming abilities
• Unoriginal designs

Custom package

$1,207

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Deliverables

AI
EPS
PDF
PNG
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