The logo needs to based around the acronym ERSI, (we’re open to caps, lower case, or a mixture) with the full name as subtext somehow. Symbols / images would be great, but preferably incorporated into the lettering rather than separate, to avoid it looking too busy. That said, if you can make a logo of acronym, text and symbol without it feeling busy, we’d be happy to be proved wrong. The logo will be placed on a white or pale colored background, and used on the new website and printed marketing materials.
Have fun; but you have to sell me. Make it professional and accessible. We simplify the complex, remove problems / headaches, make things more efficient, save costs etc. The tagline for the parent company is “Partnering to prevent”.
The colors of the company are still being defined. Disregard the current look and color schemes of the parent site as it’s being redesigned. Feel free to suggest color schemes but whichever design we end up with we’ll need the .eps file to potentially edit. As a risk / safety company we tend to stay away from red, orange and yellow, preferring smooth, calming, reassuring colors. Stimulating without a sense of emergency.
We are committed to this process, and to providing recognition for your work. We will be actively providing feedback, and will be happy to credit you on our site.