The designer really listened and created something original that represented exactly what I described.
- jae x
How jae x started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
TIA is short for Tax Incentives Association. We are a not-for-profit entity organized by CPAs, attorneys and tax professionals with the intent to educate and advocate on behalf of tax incentives as a primary tool to promote economic development. Our goal is to reach as many people as possible (particularly investors and primarily thru social media) to get them educated and interested in the tax incentives offered by Puerto Rico. We want to have a logo that is elegant, sophisticated, looks luxurious, but is also modern and universal. Our values are honesty and trust (credibility), excellence (higher work ethics) and sustainability (balance). We choose tones of blue, green and black and white because they represent earth (natural perfection), balance and truth. We intend to have massive web campaigns with videos, written content and more.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Needs to be universal. Needs to speak all languages. Preferably a shape. Maybe a circle. Something like a Yin Yang in grayish or dark blue and green tones, with the circle formed by chained shapes, and a non-defined transition between the colors. Without the small circles. Or an undefined Yin Yang created by multiple smaller shapes (like computer created dots or squares) with transitions between darker blues and green until getting black at the border and lighter tones until getting white at the opposing border. The idea of smaller shapes creating a bigger shape and the chained circle is to represent unity of parts. Needs to be lean, firm, bold, but flexible, balanced. We would like the logo with and without our name (Tax Incentives Association Inc.) The one with the name can be divided by a undefined line.