How Jamcculloch1 started their logo design journey
Guiding Capital is an investment business focused on helping small and medium sized businesses reaching their potential. We provide both financial and intellectual capital; we invest and then walk along side management to deliver added value:
constructively challenging thinking and strategy, and
actively draw on our network of businesses contacts and other
The three Principals (directors) of the business have extensive business experience, both in running their own and supporting successful investments. We are commercial in our approach to investment which is UK focused. We also have more socially bias investments in developing countries where our need for financial returns is lessened where there is a wider positive economic in the community we’re investing in.
Tell us a bit about who you are and the people you reach
Businesses requiring funding of between $250,000 and $5m range We get to these via :
o Intermediaries – people who are advising businesses on fund
o Commercial Banks
o Insolvency practitioners
o Other similar investors for whom the size is too small
Business owners/managers themselves
The logo must help to establish a sense of professionalism, a greater than normal level of personal involvement and guidance from the Principals.
Guiding is the key word in our name.
We do not have an existing logo or web-site.
1) We are looking for a clean and modern style logo.
2) It must portray a professional, innovative and supportive business.
3) Although we are looking for a clean modern design, we are looking for a design that really stands out and is memorable.
4) You may want to include a visual icon related to growth/success. Note that we do not have a huge budget for stock images.