Completed contest

ICONIC logo needed for new 4x4 shopping SUPERsite!

Albertus needed a new logo design and created a contest on 99designs.

A winner was selected from 49 designs submitted by 18 freelance designers.

49
entries
18
designers
1
winner

One of the designers who made it happen

Winner - li'
Love your Website and process... Amazing Results!!!
- RUZO2011

How Albertus started their logo design journey

Company name

GO4x4.co.za

Overview

We are absolutely passionate about 4x4s and all things off-road. We have the exclusive rights for a few major international 4x4 parts and accessory brands here in Southern Africa, and we only choose BOLD, EXTREME and high-quality products to represent.
This new website is going to be THE go-to website for all your 4x4 needs. One site for everything you may need to go off-road or turn your vehicle into a mini monster truck.
Our motto: "Thrash the norm!"

Our image must be a simple yet strickingly bold one, with a logo that must be easily read like the name, and an icon that must be recognisable from miles away, even if only seen for a millisecond.

The logo will be on cars, 4x4s, clothing, bike helmets and more similar things.

Here are the websites of some of the brands we sell:
http://www.4waysuspension.com.au
http://www.superwinch.com
http://www.snakeracing.com.au
http://www.superiorengineering.com.au
http://www.msaproducts.com.au

Tell us a bit about who you are and the people you reach

This website is aimed at two types of people.
The young guy who wants to turn his 4x4, SUV or truck into the biggest, baddest, most eye-catching truck around.

But at the same time, it is for the older, more conservative 4x4 owner who mostly uses his vehicle for long overland expeditions, and everything he fits to it must serve a purpose and do it reliably.

We will be sponsoring sports like motocross, rally racing and off-road events like rock-crawling and obstacle events.

We are also going to have a large pressence at 4x4 trade shows with girls handing out the freebies. Dressed only in clothing displaying this logo.

Requirements

We are after a logo and icon with a similar feeling and recognisability to the likes of Monster Energy, Red Bull and then Rockstar Energy.
To see them go to:
http://www.rockstarenergy.com
http://www.monsterenergy.com
http://www.redbull.com

Although we are a 4x4 shopping site and not a energy drink company, we are going to market our site just as boldly as these brands, and we hope to take the market by storm.

The logo colors must also be as stricking as the brands named above. I do like black as the background color, but that is not a definite as the red bull has a blue background and it looks good, so it is again open for you. Like the Monster energy sponsored stuff that is painted black with the green logo on it, or the Red Bull sponsored stuff that is silver and blue with the red and yellow logo on it. We are going to use our logo in a similar way like for instance painting our marketing vehicles with the background color and the sticking the stricking yet simple logo on it which must then be easy to see and recognise. Also as part of the huge marketing campaign, we are going to have t-shirts and hoody tops made all in the background colour you come up with and then print the logo on them, we then plan on distributing these products everywhere so that everyone sees it, and wants one. The logo must be enticing enough to lure people who see it on clothes and vehicles to go to the website.

Custom package

$211

Free features

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Deliverables

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