Switch Watch is a company that features a line of colorful unisex watches created to be fun and interchangeable, while maintaining a modern, sleek, and bulky design. Using a rubber based band, our company has created watches that will allow consumers the ability to easily interchange faceplates and bands to create unique color schemes of watches all suited to meet their style. Our goal is to allow people to express themselves through their building of a colorful switch watch.
Switch Watch was started by a group of young entrepreneurs who are dedicated to giving back so we will also be donating a percentage of profits for every watch sold to help global entrepreneurs on Kiva.org build businesses in their communities to create jobs and foster their economies.
Target audience is high school and college kids, roughly ages 15-25. Watches will be unisex and have unisex colors so the logo must appeal to both men and women and look good in many different colors.
Please do NOT have logos with:
1) Any arrows hinting to watches being interchangeable.
2) Just a symbol with a SW in it.
3) Too much going on within the logo.
Please take these into consideration when designing the logo:
*I would like the logo to be able to stand on its own without the words switch watches under it for people to recognize it.
*The logo should be simple, but iconic, hip, and trendy. This is very important. Be as creative as I know you all are. I have seen a lot of great work on other contests.
*Logo should not be too complicated as I would like to add it to the faceplate of the watches as well (so it should look good big and small).
*I would love if there was an element that could be color changeable to match each faceplate of the watches (Even if it was just a part of the logo...do not need to necessarily force something into the logo).
*If you can cleverly add in an S or an SW, then do it, but I do not want them to be the main focus of the logo.
I hope this helps designers. As far as the color of the logo goes, I am most likely going to change the color to match each watch's faceplate, so feel free to make the logo in any color you please. :-)
I need all files, which are helpful for printing, flyers, website, businesscards, advertisement, etc. Both Adobe Photoshop and Illustrator files are needed if design is picked. Thanks!