wyate got their new logo design by running a design contest:
We need a icon that is confident, organic and abstract for a cold therapy company
Check out wyate's Logo design contest…
Brand Details: Current Website: https://theicebarrel.com/ Instagram: www.instgram.com/icebarrel (logo will not be used on current website or social media) Get colder, feel better. The Ice Barrel is an easy way to add cold therapy to your routine. In today’s busy world many of us suffer from stress, anxiety, poor sleep, low energy, and depression. Cold therapy is a fast, easy, and natural way to reset your body and mind. Discover the physical, mental, and emotional benefits of cold water therapy with The Ice Barrel. Recover faster, feel better, and connect deeper. What is the Ice Barrel? The Ice Barrel is a cold therapy training tool that offers an easy way to bring ice baths to your routine. With a lightweight design and functional features, The Ice Barrel is portable, durable, compact, and looks cool! We’ve designed our product to fit most body types, while also allowing you to sit in an upright position, which allows the body and mind to focus and relax. Using The Ice Barrel is simple: just fill with water and ice, then take a plunge to reach new heights mentally, emotionally and physically. Here’s what the science tells us: Faster Recovery and Improved Performance - cold therapy reduces inflammation and pain…. (Add more technical/science here) Improves Mood and Brain Health - cold therapy stimulates the nervous system to trigger biological responses that help alleviate depression and anxiety. Cold therapy can also help increase neuroplasticity and may decrease neurodegenerative disease risk. Activates the Nervous System - cold therapy triggers a nervous system response (fight or flight) which activates the immune, cardiovascular, and endocrine systems. By activating these systems, someone might experience improvements in hormone production, sleep, metabolism, circulation, and lower stress. Customer Segments: Who are our target customers? “Competitive Athlete” - This person is trying to compete professionally or semi-professionally. They take their health and recovery seriously, so they can compete at their best. This bucket includes professional (NFL, NBA,etc.), collegiate (NCAA), and top-level high school athletes. Chances are they have been exposed to cold therapy treatment in the past through athletics. (ice baths, ice packs, “RICE” treatment) “Weekend Warrior” - this person is constantly pushing their limits for personal enjoyment. They pursue punishing challenges that push them to new mental and physical levels. These folks might be found at a CrossFit gym, on the Peloton class leaderboard, skiing in the backcountry, or at the local 5k road race. “Healthy and Holistic” - this person is focused on improving their mental and spiritual capacity. They prefer to grow and heal through alternative medicine. They might be found at the local yoga studio and farmers market. “Recovery Road” - this person is suffering from an old/recurring injury or health issue. They might have been in a car accident or suffer from an auto-immune disease, like fibromyalgia or rheumatoid arthritis. They are desperately seeking solutions that alleviate pain and create comfort. "Entrepreneurs and Business Owners" - this person is all about biohacking and the mental benefits. Trying to get the edge mentally on competitors. These are silicone valley customers. They don't care about the physical benefits, just the mental. What do they want? “Competitive Athlete” - Seeking pain reduction and reduced inflammation, to compete at the highest level. “Weekend Warrior” - Seeking general cold therapy health benefits and a mental/physical challenge. “Healthy and Holistic” - Seeking general cold therapy health benefits, and a mental/physical “awakening”. “Recovery Road” - Seeking pain reduction, and general cold therapy health benefits. "Entrepreneurs and Business Owners" - Competitive edge, biohacking, peace in life. https://docs.google.com/document/d/1Axv-jQkAffuxPPDGGIEeuZcN33VnSx9ECt17r3seQww/edit?usp=sharing
Other color requirements
Please see our brand book for colors and fonts. https://share.getcloudapp.com/yAu6NrGr
We only want a brand mark (just the icon). The new logo will be going our product images listed above and our new website. Do not provide icons with our existing logo branding (from our website). We are looking for something entirely new! Please see our branding guidelines: https://docs.google.com/document/d/1Axv-jQkAffuxPPDGGIEeuZcN33VnSx9ECt17r3seQww/edit?usp=sharing Icon Idea: Polar Bear Nordic symbolism Abstract enough not to corner the brand for future growth and product development Elements: water, cold, sun, top view of barrel, energy, recovery, Important Brand Words: Cold Therapy, Ice Bath, Cold Plunge Recovery, Health and Remedy (physical) Connection and Reset (mental/emotional) Vigor and Vitality (energy/quality of life) Image we hope to portray: Approachable - Ice baths can be scary, how might we make them approachable? Innovative - Cold therapy is starting to be discovered, how might we position ourselves as a market leader for early adopters? Organic - Cold water therapy is about connecting with nature and our primal selves, how might we make the brand organic/natural? Ritual - we’re trying to make cold therapy an accessible part of everyone’s routine, how might we encourage a ritual? Scientific - there is lot’s of research and science around using cold therapy to solve many ailments, how might we align the brand with science? Athletic - most of our customers use The Ice Barrel as an athletic recovery and performance enhancement tool. How might we align the brand with athletes? Connection - focus on connecting and finding peace. Community centered brand and practice. How we want our brand to make people feel: Primal: Feel connected back to nature, self, God, Release: absence of stress, sense of calm. Escapism from modern culture pressures. Flow State: Seamless connection, effortlessly Confidence/Bravery: Getting power/esteem back/increased Simplicity/minimalism: Counter culture
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
Designers across the globe delivered design magic.
wyate collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
This organization brokers loans for Real Estate Investors, rehab repairs, and home purchases.
"Real Estate Investor" Wholesale, fix & flip, rentals
IMPORTANT: we just changed the logo name (it's now PM Prod). THANK YOU! modern, ambitious, and classic logo for a new pr
Digital, film, and television production boutique championing under-represented voices. LatinX -female-owned