I've attached a design of the letter "O" and specifically want to use that style for the "O". The crescent moon shapes with the crescent moon ascending out of the "O" are integral to my vision. I love the reference to pagan symbolism - The Horned God.
I've also attached a mockup of what I'm seeing in my mind. I was thinking I'd like to mute the crescent shapes in the other letters, the H,W, and L, a little, to simplify the image, but keep the obvious crescents in the letter "O".
(Note: You don't need to tip the letter "O" off to the side, I was just messing around with different looks)
I want the logo to feel thin, we serve pizza and beer and I don't want to discourage people from stopping in because they're thinking "fat".
This logo is for a big sign, cut out of blackened steel and to be lit with glowing orange and red LED's in a subtle and cool way.
I want the letter "O" to be used for brand recognition going forward, that's why it's important to make it impactful. Think of seeing it on a beer bottle label on a shelf with 30 other beers.
Keep this all in mind but don't be afraid to exercise your creative! I'm open to clever submissions.
HOWL to me represents the howling wind here on the coast. It represents letting loose of your inhibitions and howling in the night. It could be referencing the famous poem from the 60's that was about rebuking the system or it could be a pack of horned werewolves doing diabolic deeds. I want a dark and mysterious/creepy vibe but still have it be inviting... how's that for an oxymoron?
We're all about making damn good beer and pizza here!