Consider that this business is a social site connecting people over shopping, dollars, deals, offers, sales etc. Customers will share their own profile data, likes, interests, plus will share deals, knowledge of a sale, access to coupons, etc. So please give some thought to this as you design, without making it a literal translation.
This logo will have mass appeal. Compelling to young and old consumers alike, the logo design needs to support a strong online presence and smooth integration with popular social sites (think ability to be represented as an icon and sit alongside/within facebook, twitter and foursquare).
Target audience is broad: US consumers, late teens to fifties, middle-America and up. Biggest driver for this crowd? A sense of value, that there is better price out there for most products and services - if only they could find it more easily.
The logo (and eventual identity, website, etc) will feel easy and simple, with minimalist yet warm design that invites consumers to explore and try the brand out for themselves.
To give you a feel for our style tastes, here are some logo designs (and their extension into corp ID and website) that we like:
- all of the apps from http://www.37signals.com
Once the winning logo has been selected (i.e. this contest completed), we will then be needing iphone icons, url bar icon, web design and ppt template. We will either work with the winner to develop these elements, or will source these through 99designs also. While we are not asking for anything but the primary logo design in this brief, please consider the ease with which your logo design can be extended to the other formats mentioned above.
Additional design considerations:
- Logo colors will form the foundation for the overall corporate identity.
- We find ourselves dropping the word Project, often calling the startup just '11' or sometimes P11. Please consider this as you design the logo. 11 is the hero, more than the word 'Project'. Experiment with it - the logo can be quite abstract and there is no slogan - we want to create a unique mark that will become synonymous with the brand.
Two versions required:
1 x vertical and 1 x horizontal treatment
1 x Color and 1 x black on white for each layout
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.
Thanks for taking the time to consider this brief. If you have any questions, please feel free to contact us. We're excited to see our logo take shape over the coming days.
ADDING ONE LAST THING: You have read this far, so take heed - we won't tolerate any ripping of ideas from others. Apply your own creativity to the brief. If you have questions to help shape your design, ask and we'll do our best to answer quickly. But any design that is obviously a direct rip of another in this contest or elsewhere will be immediately eliminated without feedback and we'll eliminate the designer from the competition. I just saw the chaos of the 'bidoo' job - it's out of control. None of us or any of you have time for that kind of rubbish - way too much time wasted. Sorry to end the brief on that note, just want our position to be absolutely clear going in.