Homepage design and logo needed for social list sharing website snagsta.com

What is this brief for?:

Guide contestants to design the main page for a new list sharing and social recommendation site called snagsta.com. The page must convey the energy and excitement of this new type of website that will help people find about things they will probably like but may never heard of.

Desired Style:
Web 2.0

Accepted File Formats:
Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff)

Unique selling proposition
Helps you find the things Google can’t.

Brand values
This is how our target market should feel/think after they have used our website:

+ Useful – This site is a helpful resource that helps me get more out of life.

+ Friendly - This site is like an old, trusted friend.

+ Informal – This site doesn’t feel corporate and doesn’t make me feel as if just completed a banking transaction.

+ Clever / smart – This site is techie enough to impress the blogging community but isn’t too techie that it makes me (an infrequent internet user) feel overwhelmed or inadequate.

Our name
We chose the name snagsta as it we wanted to highlight a key functionality of the list sharing site; a feature that will allow our users to “snag†(or grab or capture) stuff from other users’ lists.
Each time a list is “snaggedâ€, the list is credited with a “snag pointâ€. The more snag points a list has, the more useful we assume it is.

Target audience
Although this market size comprises a diverse set of customers our target segment can be described by the following phrases:

+ Busy people that are very much in control (money, work and play) and live life to the full, developing their careers, managing family commitments and maintaining an active social life

+ 25-35 years old

 

+ Cash rich, time poor

 

+ Sophisticated, knowledgeable, gregarious and confident people

 

+ Good circle of close, long term friends

 

+ Ambitious, well-educated and well-travelled

 

+ Active members of vertical communities (e.g. climbing, biking)

 

+ Technical capable – early adopters

+ Disposable income but still price/value conscious.

Desired look and feel
We are looking for a clean, bold look. For us, less is definitely more.

In terms of design influences, think Ipod, think chic bar, think cool, laid-back music you’ve never heard before but really like.
A white background behind all body text is a must. However, use of bold supporting colours will be welcomed. We like the idea of using a limited number of tones to create a vivid and striking first impression.

We want the site to be designed so that it doesn’t overshoot left or right for our users with screen resolutions of 1024 x 768

Some sites we like:

We like http://www.fubo.com
because of the powerful brand one strong colour creates.
but that does not necessarily mean we like green.
there is definitely too much black for our taste.

http://www.last.fm
we really like the way the boxes/panels appear ‘lifted’ off the background by the shadowing.
We like how the body text appears on white panels on a darker background (grey is good but other colours might work too).
Again, we don’t necessarily like the pink.

We like the clean and simple looks of:
Facebook, Google, Flickr and Linkedin
however, they are a bit similar so a design with something extra will hit the mark.

Sites we don’t like:
http://www.myspace.com – too cluttered and busy for us
http://del.icio.us/ - too techie and again too cluttered

References

Visit http://www.budubu.com to download the following 2 files:

1. Wireframe of homepage in Word format.

2. Screenshot of early demo (please ignore the old domain name of budubu) – We don’t like this design much as we feel the mix of colours are wrong and that is lacks the sophistication we’re looking for.

 

This contest was originally listed in multiple categories:
- Logo Design
- Web Page Design