How SIMON.lythgoe started their logo design journey
The company is made up of Emmy awarding winning producers, who created and produced television shows like 'American Idol' and 'So You Think You Can Dance'.
The production company is based in Hollywood, California with ties to Australia and the United Kingdom. The founders of the company are from England & Australia.
Tell us a bit about who you are and the people you reach
The target audience is anyone that watches television. The logo will be used at the end of television shows and be seen by every television network executive.
Initially we pictured the logo as being something very historic, heroic and medieval... similar the movie 'Excalibur'. Possibly something that features a shield with an "L". Some kind of symbol. The L stands for Legacy and the last name of the company founders... Lythgoe.
But then we also want to consider going in the opposite direction and doing something very futuristic. The important thing is we need to read "LEGACY" and the word "PRODUCTIONS" can play a smaller part in the logo.