The logo will be used on our website, business cards and company letterhead. Users of the website are marketeers, media buyers and senior managers who need to understand where they are and immediately recognize the GlibHippo brand. There is no need to be associated with anything related to advertising or the internet. Incorporating a mascot image of a hippo into the brand is fine, but not a requirement.
No size, font, color specifications.
Typeface: your choice
Print format: the usual variety
Web file format - .jpg and layered .psd (RGB)
Don't use any stock images or clip art in the logo.
Key words for the logo design: iconic, disruptive, irreverent, smart, humorous, bright, iconoclastic, strident, connected, dynamic, mojo
Brands / logos we admire: Virgin, Ben & Jerry, Warner Brothers, Playboy, Michelin