Our target client base is primarily women, age 25-55, in the upper and middle income brackets. Our clients are a blend of stay-at-home moms and young professionals, typically have a college education and are willing to pay a premium for specialized group fitness classes.
Our client base values taking care of her body, feeling on the inside of the hottest trends, and appreciates the little extra touches we provide - like only high-end hand wash, green tea shots before class and lavender scented towels post-class.
Keep in mind:
Our logo should convey a chic, upscale feel – our clients want to know that they are getting a special, unique experience typically only available in the most cosmopolitan cities around the world.
Would like the "b" in the logo to be stylized enough that it could also be separated from the word logo, "the barre", and be easily recognizable on its own, as a favicon, a t-shirt print, etc.
Our slogan: work hard - feel good - look great