The purpose of this logo is to create a “badge of honor” or crest that they are associated with something special. The Todd Durkin Mastermind Institute stands for: excellence, world class, best-in-class, honor, integrity, passion, motivation, education, inspiration. The purpose of the Mastermind is to motivate, educate, and inspire greatness every day for fitness trainers.
If you had to characterize its approximately 150 members or character traits in 4 words:
I see the logo or “badge” having a strong Platinum & blue color to it. It should be the same blue that exists on http://www.ToddDurkin.com. Can have gold hues in there as well as we have Platinum Members and Gold Members but would like to make them all feel like one big important team.
Somewhere in the middle of the logo, crest, badge, or “ribbon”, the words “Todd Durkin Mastermind” need to be present. Maybe highlight the “T”, “D”, and “M” in the name as we often play off the name “TD Mastermind.” We do need to spell out entire name though.
I see it has a “rich” feel to it. I possibly seeing it having an “antiquated” feel to it somehow. Since Todd has many years experience as both a business owner and trainer, this logo should represent PRIDE, experience, and wisdom.
Feel free to be creative and think outside the box!
The attached document has COMPLETE THOUGHT PROCESS.