The Greensage Group ( with tagline "Wealth & Risk Management")
We are seeking a high end, sophisticated, conservative, professional logo incorporating our name & possibly our tag line. Our office that we are currently building has a Texas/western theme but not “too western”. We do want it to be modern and innovative though. The tag line will go on our cards but we might not necessarily put it on everything. We like the idea of using the double G's in our logo.
We manage millions of dollars for high net worth individuals & competing for their business against large Broker Dealers like Merrill Lynch, Morgan Stanley, Raymond James, Waddell & Reid, etc. So our logo and design is important to attract wealthy people and look sophisticated enough to state that we have an established brand. We want to portray the image of a well established Wall Street Firm.
We also are undecided of whether to place the word “The” in front of our corporate name to read The Greensage Group. We would entertain variations of all three 1. Greensage Group, 2. The Greensage Group, 3. Tagline included in either of the first two. Tagline is "Wealth and Risk Management". So it might be helpful to see your designs in a variation of all three.
Investment management for high net worth individuals
Med to large corporate group employee benefits
High net worth individuals
Most of our clients own their own business but do not neccessarily have to be a business owner.
Sophisticated wealthy people who are looking to associate themselves with a branded invesmtent management firm that competes with the large firms. We take an independent, personalized, and hands on approach to our serivces and building long term relationships with our clientele. We get 90% of our business from referrals so our brand must come through with everything we do.
Don’ts & dislikes
Don’t use the Texas flag or colors
Do not use the Texas longhorns or Texas A&M logo or colors
No dollar signs
One brand that we like a lot is the King Ranch brand. Look on this website for ideas. Not necessarily the actual logo design, but rather the brand and style of the merchandise.
File format: we need this to be able to post to our website, on stationary, cards, jackets, caps, etc. Whatever file format is best for this we need. We were told this would involve vectored art file colors.