The current company website is http://www.spicenationfood.com and is a budget caterer but would like to appeal to a more affluent clientele.
Spice Nation is a family run business specialising indian catering ranging from panjabi, gujarati and other foods across the board from the sub continent . They supply catering for functions such as weddings and corporate events ranging from 1200 guests to 100.
Please note Spice Nation is not a restaurant it creates amazing food and service for external events
They have never really advertised before because they have gained their clients through word of mouth and high retention of customers. Its been kind of a hidden gem in the catering industry.
Spice Nation is now ready to up its game and attract a new base of cliental and show what great service they do provide.
The cliental they are now looking to attract is a new more high end cliental but as well as still keeping their loyal customer base.
the logo design we would like is a sleek and modern look to show clientele the professional and high end service that will be provided.
The competitors we have are also established such as “Five Rivers” “Sanjays” “Mahirs”. A brand we do like the look of is “amadeus catering”. Who are a catering company but for british food.
Our target audience are predominately indian parents or bride and grooms that are looking for catering for their weddings or other functions. We would like a logo that would appeal to both to show the traditional roots but with a new modern twist.
This a key value that we want to come across because we pride ourselves on our professionalism, customer service and of course our amazing food.
We also want to attract customers from a corporate background looking for high end catering for their conferences or meetings.