Always a pleasure to work with and a truly outstanding eye for design. Hope we get the chance to work with him again in the future.
How LongRun started their logo design journey
Who are you known as?
The Boston Bay Popcorn Co.
What’s your company slogan?
Tell us a bit about who you are and the people you reach
We make an artisenal, healthy, and delicious popcorn. Better than movie theater flavor and healthier for you than anything else on the market. This is a quality product - akin to Pipcorn. Not something for sale at the mall or a carnival.
Our target audience is a health-conscious, relatively affluent consumer who cares about quality. They shop at farmer's markets, Whole Foods, and like to cook. They are willing to spend a little more to get a product they feel good about.
**We typically guarantee our contests midway through**
What industry do you think your business is most related to?
Light neutrals: Purity, balance and sophistication.
Reds: Energy, action, passion and love.
Blues: Knowledge, trust, calm and honesty.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We like classic designs that have a modern, timelessness yet also feel like a heritage brand. We want something much in the current "modern but classic" Brooklyn aesthetic that is popular with artisanal products today.
The logo should be clean, something you would see in both a specialty food store and a high-end grocery (Whole Foods or Wegmans). Definitely not cartoonish.