I don't think I was the easiest of customers, not being the most creative, but Jhan was the designer who was the most consistent, responsive and in tune with my design brief. I had some good designs to choose from but in the end I choose Jhan because he gave me the greatest confidence in being able to distill down to something I would be proud off.
How Sdematteo started their logo design journey
Who are you known as?
York International Agency, LLC
Tell us a bit about who you are and the people you reach
We are an insurance agency. We offer both risk management and insurance placement for commercial entities and high net worth individuals in property / casualty insurance, employee benefits (medical insurance) and life insurance.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are much more than a traditional insurance agency. We compete with firms much larger than ourselves regionally and nationally. Our focus is not simply on the placement of the policy but working together with our clients to improve their risk profile through our firm's proprietary risk audit process. Many of our clients are both analytical and entreprenurial. Our cients tend to be men, but not always. We provide many consulting services that typical agents don't provide. We work with many large organizations. I only included our current logo for review. We have other things I could include as well, but have decided not to at this point. I gave a preference for Blue because that is our historic color, but will be open to creative ideas.
Finally, LLC is in our legal name, but it does not need to be in our logo.