YOGI is a premium frozen yogurt shop that offers the best tasting frozen yogurt.
1- frozen yogurt
2- smoothies (fruits n veggies)
What are the 3 main differentiation points of YOGI:
1- Taste: because taste is one of the main things that makes consumers try and remain loyal to the brand, YOGI will ensure that the taste of its frozen yogurt led by the 3 main flavors (plain, chocolate, vanilla) will be superior vs. other offerings in the market.
2- flavors: Yogi will be home to the most exciting and innovative flavors (we will offer branded flavors such as wedding cheesecake) as opposed to the traditional descriptive flavors. of course the mainstream flavors will be featured in the menu (mango, passion fruit, vanilla) but we will ensure that we create a rotation of exciting and innovative flavors and creating a buzz around them,
YOGI smoothies: Yogi will aspire to capture the imagination of the Saudi youth who are health conscious by creating a unique a new approach to smoothies, Yogi will have a separate counter for smoothies in the store with branded smoothies so customers can identify with such as (energy boost, recover from sports, start your day, ..etc)
3- Store experience: the store experience has to be unique, mixes or real elements, with innovative lighting, with entry exit ... the store experience of Yogi should be fun and brain stimulating, it should be colorful, fun to be in, and gives the feeling of a friendly environment, everything from what the store operators are wearing, the cones, the toppings, the smoothies section, should be unique, special and inviting.