We want to throw some ideas your way, but if you are feeling a different direction, let your creativity flow. We are open and don't have a specific vision in mind. Here are a couple of ideas, but we are not married to any of these.
1) Colors - Red, Black and White. "Use Your Bad" in a strong Black font. I see "use your" stacked on top of "BAD" and then perhaps "Habits" on the third line in red. "Habits" could also be a gradiate from black to red. Tag "to lose weight", could be in a more script-like font in an accent color. We thought of green, but red and green is too christmasy, Gray won't work, too blah. I guess what we are saying that we want to punch the lines "Habits to lose weight", "Habits to reduce stress", "Habits to reach 101 so that although they are part of the title, we get the idea that it is through your habits that a positive change in your lifestyle will be made. See tags below.
Other tags a) to reduce stress b) to reach 101 c) to make money d) to live your dream
2) Have the title written as follows. Centered and stacked. The title would be split so that one half is black text, reversed on white, the left would be white text, reversed on black. Tag "to lose weight would be in one of the accent colors listed above (yellow, green and blue). The pantone colors we like are yellow 3955 U, green 382 U and blue Pantone process Blue U. That wil give you an idea of the color family we like for the accent colors. Sorry, i do not have the cmyk values.
to lose weight
I think we see the main title should be a stronger, bolder font, with that tags in a softer font. Our audience are primarily women age 30-55.
We are also open to an icon like a tazmanian devil or bad boy/girl (androgenous, can't tell if it is a boy or girl???), to emphasize the "Bad" habits in all of us.