To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Hiking holidays provide walkers with a sense of self or inner peace. Often while hiking people have life changes flashes of clarity, so purple and indigo represent "self actualisation" of meditation colours.
Target audience is predominantly female between the ages of 40 and 65. they are buying this either for themselves or for them and their partner.
Sometimes, they are recommending it to friends to get a group of ladies to walk together, so we want the brand to have a sense of exclusivity and simplicity to it. The brand is also eco certified, so represents a back to nature experience, but with no camping.