Tell us a bit about who you are and the people you reach
Our company is developing at-home fertility testing for singles or couples who would like to know their fertility horizon - how soon they need to start trying in order to have a family. In women, it detects a diminished number of eggs, in men it detects sub-optimal sperm parameters. Our target customers are mainly between the ages of 25-35 (up to 40 for men) and could be single, couples, straight, gay, etc.
The design should communicate the following:
- Appeal to both men and women about equally
- Inspire optimism, with a little bit of humor: people are anxious about their ability to have kids, and we want to communicate that it does not have to be stressful all the time, help is available.
- We are especially interested in having a turtle(s) in the logo, potentially with the turtles featuring an egg, a sperm logo, or both.
- We are interested in either turtles in profile, turtles that are in top-down view, or otherwise.
- The turtle should make people think of fertility in some way, either literally or more metaphorically.
- The words Turtle Health should appear somewhere.
What industry do you think your business is most related to?