I have some ideas in mind, that the name of my business should predominantly make up the logo and represent the business and the area I work in. For example, an "open" h, i and l of Chile could be "peaked" to represent the Andes that surround the wine areas here. There is something similar in one of the local municipality's logos at http://www.quilicura.cl.
The i in wine could potentially represent something wine related, such as being a bottle or having a single grape as the dot. The s in trails could taper off to represent a trail.
I don't want to take it too far though, and make it seem childish or immature. It should be fun, attractive, and remain easily legible.
The inclusion of the slogan "Exploring Chile's Wine Regions" can be simple under the logo, but I would like an option with and without.
I'm open on colours, but they should be bold and vibrant, without being garrish.
I like my current business card more than I like my website, which needs some work. I've attached a photo of my business card (back and front). The new Logo will replace the current font on future cards.