I need a general concept that will demonstrate opening doors, expanding horizons, bigger perspective, greater opportunity. I want our logo to show that this is what we do.
There needs to be a series of connected logos. There needs to be one logo that is simply the word HOCK (my last name) and the graphic design. There should also be room for a short tagline to be added. We will then also need a logo for HOCK Training, HOCK Conferencing and HOCK international. The four logos should be connected so that it is obvious that they all belong together. Differences between them can be in the color, or any other way that is able to demonstrate that these are different companies that have the same vision and mission.
The logo should inspire our clients and our staff and show that we will make their world bigger. Yet be professional enough and show stability so that they know we will be here for the long term.
I like the color orange and would like to use Orange for at least the HOCK logo. The three subsidiary logos can use other colors. I do not have any preconceived ideas of how to show this expansion of horizons, but will actively provide feedback to those who submit.
After the logo is selected, I will need further work for website, brochures, business cards, a complete corporate image. The winning designer will have a chance to propose for this work after the logo is selected.