I am a dentist. My practice is really beautiful, built on the large windows overlooking Towson's football field (hence 'view') and does high qualtiy dentistry, yet particpates in PPO plans and I hope provides a good value to patients.
Target audience is general. Middle class people with dental needs. Middle / upper class mom's seeking dental care for their families.
I like the idea of the trees out my windows being incorproated, and the stadium lights... but I'm really open to other ideas. I also have ideas to alter the color / minor shapes of trees for seasonal logos, but this is a distant secondary idea for the future.
Incorporating a 'tooth' is not needed.
I am OK with the logo being something great, that is actually not dental at first glance until you read it. I would rather people be drawn to the warmth, clean, modern design verse a tooth. I could be wrong in my thinking but am open to designs of all kinds.
Please see my website http://www.towsonview.com for pictures in the 'office tour' section.
I can add more pictures of my office, the surrounding trees, or surrounding stadium if needed.