Hi there, and thanks for checking out our creative brief. We're a new start-up originating out of Seattle, Washington. It's rainy season here (big surprise!), but we're all smiles at what we're about to get ourselves into. Our start-up is focused on empowering consumers to find straight-forward, accurate information on insurance. No more mumbo jumbo insurance industry talk. We are currently building out the back-end of our website, and need a logo to match our identity before we begin to design out the front-end. Help!
Consumers of all demographics searching for information on insurance.
1. Nothing too "serious"
2. On the other hand, nothing too over-the-top comedic and cartoony
3. Horizontal (rectangular) and vertical (square) versions of logo