Design a logo (word, pictorial or abstract) for a contempory, edgy, boutique florist and gift store within suburban Brisbane called 'Stalks and Stems' (please note that the 'and' may need to be replaced with the '&')
An amazing home based florist has decided to branch out and create an aspirational brand. We are creating an intimate, homely, but contemporary environment. See below for Pinterest link for further inspiration.
General Public with a strong premium skew. ‘Soccer mums’ and professionals (lawyers, doctors, dentists) during weekdays and young families and couples on weekends. These people are very discerning and generally with high incomes.
What do you want done? Key requirements?
Creation of a full colour vector based logo, which embodies the brand, as well as being flexible enough to be scalable and reduced (i.e. broken up to separate the pictorial or abstract elements – those elements must be able to stand by themselves in brand identity) . The logo must be able to be reversed (i.e. black and white, as well as colour). Key colours of the florist and gift store is wood, black, rust and White/ cream. Some colour is welcome in the logo, however it must be subtle. We do NOT wish to see "fluffy" or "traditional" florist logos.
We are exploring some key design elements which are using upcycled materials as merchandisers as well as wood heavy design for the front counter.
Delivery of the logo must occur via an illustrator file
Reference material or creative cues:
Single Minded Message
We are a modern, sophisticated, edgy floral design team. We combine floristry and artistry with unique textures.