Our audience is business owners; mostly small business owners in the Fort Wayne, Indiana area. Fort Wayne is in northwest Indiana. A majority of the business owners seem to be men and they vary in age.
I uploaded two documents above. The first is a mockup of our website that we are having developed. This might be helpful for you when selecting colors. You could also look at our current website at SBSCPAGroup.com. Our current website also would tell you a lot about our company.
The second includes our current logo we made ourselves. It is just the first line of the our letterhead. It is a fancy SBS. We are hiring you to do something less boring and more cool!
We will use the logo on our website. We will also use the logo on our letterhead. We use our letterhead all of the time and it is important that the logo will print easily on our letterhead; most of the time when we print our letterhead we print it with no color. We will also use the logo on some printed full color advertising brochures.
Small Business Services CPA Group we often shorten to SBS CPA Group. It could also be Sylvester, Bracht, and Sylvester since that is the last names of the three owners. Each of the owners is a Certified Public Accountant (CPA).
Some things I have considered (however I am NOT creative in the slightest):
Large S then smaller mall. Large B then smaller usiness. Large S then smaller ervices followed by CPA Group.
I have considered having a tagline; I have also considered not having a tagline. Maybe a tagline similar to:
"Your trusted business partner"
"Business Accounting done right"
"Small Business Specialists"
"We handle your accounting so you can grow your business"
I have also considered a symbol or picture.
We will provide a LOT of feedback and we are looking forward to the next seven days. The three of us are boring accountants and so we are looking for creative designers!