This designer was great and really receptive towards constructive criticism, read the brief well and understood where i wanted to go with the refinements.
Would definitely use their services again.
How Todd30134 started their logo design journey
Who are you known as?
Service Leadership Academies
Tell us a bit about who you are and the people you reach
Within Chicago Public Schools, we are rebranding what is currently the "Department of JROTC" to "Service Leadership Academies" which have two elements to them: 44 JROTC programs within high schools, and 6 military high schools. Both JROTC and the military high schools are for high school students who wear uniforms to school and participate in after school activities that are all geared towards service and leadership (NOT military recruitment) for the 11,000 students in our programs
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our current website is chicagojrotc.com - you can see the heavy emphasis on 'americana' and the use of the current logo of Department of JROTC... we are redesigning our website to look like http://www.chavezschools.org and this logo will be featured prominently. I am trying to deemphasize aspects of military and emphasize aspects of student learning, life skills, and leadership - and will need to increasingly compete with charter schools in our value proposition. The target audience is students who participate and their parents who are looking to make decisions about whether to have their child in our programs. Our values are: service, leadership, discipline, academic achievement