How marshall.lai started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Rush is a new snowboard apparel brand, producing and marketing snow jackets and pants with a Chinese design focus, specifically for the China market. The brand will be mid-priced but with high quality and design - thus, the logo should be simple and approachable, but not boring.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Target audience is mostly Chinese, male, between18-30 years of age, living in major cities in China, with colleage education. They like snowboarding because it conveys an image of money and danger, as well as individuality and creativity. China has a history of conformity and it is only now beginning to change - people are starting to demand unique products and want to look different from others.