Launch Every Body, a game-changing approach to health and wellbeing that puts you first. Your body, your symptoms, your lifestyle, your inner balance; powered by nature, science, and technology.
WHO ARE WE TALKING TO?
Meet our muse, Marie.
Marie is in her 40s and lives in San Diego, California. She has two kids, a husband and runs her own small graphic design company out of her home.
When she can she loves going for runs on the beach, taking her kids to the local farmers market on weekends and cooking dinner with her husband.
Her husband and her have been dreaming of going on a month long vacation around Europe for years, but Marie suffers from IBS and doesn’t feel confident traveling and having to rely on foreign doctors. When it comes to her IBS she’s tried everything. Some medications seem to work, she’ll get her hopes up and then the symptoms will come back. She’s lived with it her whole life and has learnt to just grin and bear it, but she is sick and tired of being sick and tired.
She wants a long term change that will let her reclaim her lifestyle.
COMPETITORS IN THE MINDS OF OUR AUDIENCE
Traditional supplements brands like Nature’s Bounty, Nordic Naturals, New Chapter etc.
Lifestyle health brands like Ritual, Aloha, Olly, Vega, Care/of
WHAT IS THE SINGLE MOST IMPORTANT THING WE WANT TO GET ACROSS?
Finally, you get all the answers and results to feel in control of your body and your health.
WHAT EXPERIENCE DO WE WANT THE AUDIENCE TO HAVE? (RATIONALLY, EMOTIONALLY, CULTURALLY)
Rationally: Finally, I know how to make myself feel better.
Emotionally: Empowered and in control of my health.
Culturally: I am part of a new wellbeing movement.
The ideal logo would highlight the double meaning of our name “Every Body”, health for each individual body, and “everybody” health for everyone.
We are building a premium lifestyle brand, not just a supplement company - the enzyme supplements are only the first product offering. The brand needs to be flexible enough to extend beyond just supplements in capsule form. It should easily be applied to a range of teas, a mobile app, a unique in-store experience etc.
The brand should have a visual language that communicates personalization or self-expression and that speaks to the uniqueness of the individual.
If you’re exploring just a word mark, please show us how you envision the visual language for the full brand experience.
For colors, pink shouldn’t be a dominant color and we’re looking for a colorful brand experience
CREATIVE THEMES TO INSPIRE:
Our brand could elevate any of these key themes as part of our visual identity. They are meant to inspire different creative directions.
Uniquely made for you (personalization)
Back to nature (plant-based ingredients)
Absorbing the best of life
BRANDS WE LIKE