Tell us a bit about who you are and the people you reach
Vimvest is a modern financial technology startup company. Our flagship product is a mobile application focused on financial planning and brings together the fundamental tools of investing, saving, and giving. The brand's target audience is 18-45 year olds.
What industry do you think your business is most related to?
These are the three colors we currently use: 1AE5BC, 38EEF3, FC5E80
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our brand is going to function similar to Patreon. The icon/logo and wordmark are going to exist independent of one another. They will not be paired together. This contest is focused on the icon/logo, but feel free to attempt a wordmark as well. What we're looking for is a logo that evokes a unified, wholistic experience. Currently, our brand is three colored circles. We'd like to see concepts that bring together these three circles in an interesting way without being overly complex.
After initial submissions, we've started to lean toward designs that imply a "V". This means that, if the circles aren't creating the right effect of a "V", designers can feel free to abandon the circles if an interesting "V" design comes to them.
Note: A major factor in our decision making is whether the design will look bold and identifiable as an icon on a smartphone homescreen.
Visit vimvest.com to see our current branding in context.