We do fast chopped-style customized salads. Our primary customers are young professionals during lunch hour. The business model is like that of "Just Salad" or "Chop'd" (look em up!).
An image or shape that is easily recognizable is used to represent your business.
Letters/initials from your business name are used to create a logo.
Representing trends from the internet including gradients, rounded corner etc.
green, white, orange, yellow... and perhaps a touch of a cooler color.