We are a small property development business based in Australia that buys residential property (houses & units) at less than market rate, then develops to generate increased rental returns and capital growth. Key words also include cosmetic & structural renovations, flipping, desirable family homes, profit, hard working, consultancy, creative property solutions.
* We are a PROPERTY DEVELOPMENT COMPANY.
* For us, use of the word "ants" indicate teamwork, hard-work, collaboration, strong communication, everyone has a role & knows there responsibilities.
* We DO want the logo to be INTELLIGENT, clever, exciting & intriguing. PLEASE SEE THE EXAMPLE LOGOS contained within the brief.
* We do NOT want a bulky or heavy, cheap or childlike logo. Please do not use any stock images or clip art.
* We would consider having the logo incorporate an ant and/or property character - but not essential. If using an ant, we don't want to feel like our logo suggests Property Ants are a pest control company...! :-)
* We think that 3D, subtle shadow or mirrored logos look better than flat, 2D formats - but will consider all options.
* We think that contemporary; clean; crisp; refreshing; logos look better - but will consider all options.
Please feel free to experiment with colours, although we have a preference to blue, red, yellow, green and/or purple.
Values are as follows;
50% masculine 50% feminine.
90% mature 10% young.
80% luxury 20% economical.
60% modern 40% classic.
90% serious 10% playful.
50% loud 50% quiet.
75% complex 25% simple.
60% subtle 40% obvious.
The files we will require are:
* Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Interesting read from "http://www.logodesignlove.com/logo-design-tips"
1. A logo doesn’t need to say what a company does
Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better.
The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane. The Apple logo isn’t a computer. Etc. Etc.
2. Not every logo needs a symbol
Sometimes a client just needs a professional wordmark to identify their business. Don’t be afraid to ask what they think.
3. Two-way process
Remember, things might not always pan out as you hope. Your client might request something you disagree with. If that happens, try giving them what they want, then show them what you believe is an improvement, and why. They’re less likely to be so resistant if they already see how their thoughts pan out.
4. Picasso started somewhere
You don’t need to be an artist to realise the benefits of logo sketching. Ideas can flow much faster between a pen and paper than they can a mouse and monitor.
5. Under-promise, over-deliver
If you’re unsure how long a task will take to complete, estimate longer. Design projects are like construction work — you piece lots of little elements together to form a greater whole, and setbacks can crop up at any time.
6. Leave trends to the fashion industry
Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.
Don’t follow the pack.
7. Work in black first.
By leaving colour to the end of the process, you focus on the idea. No amount of gradient or colour will rescue a poorly designed mark.
8. Keep it appropriate
Designing for a lawyer? Ditch the fun approach. Designing for a kid’s TV show? Nothing too serious. I could go on, but you get the picture.
9. A simple logo aids recognition
Keeping the design simple allows for flexibility in size. Ideally, your design should work at a minimum of around one inch without loss of detail. Look at the logos of large corporations like Mitsubishi, Samsung, FedEx, BBC etc. Their logos look simple and are easier to recognise because of it.
10. One thing to remember
That’s it. Leave your client with just one thing to remember about the design. All strong logos have one single feature to help them stand out.
Not two, three, or four.
PLEASE EMAIL ME IF YOU HAVE ANY QUESTIONS - david @ propertyants . com . au