My project was to design a logo for a financial advisory firm, and I couldn't be happier with the results. The logo was clean and professional while still having a bit of the younger, fresh feel that I was looking for.
How robert.postill started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We deliver equitable transparency in probity-checking to organisations and individuals.
We sell probity checking that is transparent, equitable and understandable. We think that if we're to trust each other in a digital world we need to make sure the gatekeepers of our information are trustworthy and the process by which we decide that trust needs to be open and honest.
We're disrupting a market in an industry that's not transparent or fair. We're ripping the curtain back and exposing the wizard behind. We're also trying to hit the under-represented segments of that market like small businesses and empower the people whose information is traded by enabling their access to that information.
Our target audience is:
1. Small to medium businesses probity checking employees
2. Professionals who are being probity checked
3. Contractors/consultants who need accreditation as a portable probity check
Competitors in this space are either huge or tiny & slightly questionable-looking. We're offering a distinctive service to smes, including start-ups who previously may not have needed, wanted or been aware of the details or value of probity checking. The marketplace is changing however & we're looking at democratising probity-checking so that smaller organisations can be more aware of the background of their potential talent pool; that they understand the business value of probity-checking; & also become familiar with what's involved. We also offer individuals access the information sourced about them during a probity check so they become equipped with their own data & understand For whom, From whom, For what?
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