HELP! Need Original & Professional Logo Design

Puul Labeling

Puul Labeling Direct (pronounced "pool") is a brand new start-up with the backing of a few angel investors. Puul Labeling is a private-held, family-owned company with the company slogan "A Shine Above The Rest." We are a private labeling company involved in helping sellers provide retail goods from brand name companies without their customers knowing who it comes from. We have no web presence (to start) and will be relying on direct-mail marketing to get started.

Our target audience are those looking for a respected and service-oriented company with whom to work with. We provide the best value to our customers. Our customers are mostly male and generally your basic guy's guy. They're entrepreneurial businessmen (but not the suit & tie type) with not a lot of time to dilly-dally. They're looking for the best deals and the best price with great service.

FEELING:
We need a logo that portrays the service and value a customer will receive with us. The logo can be something as simple as a word mark (if it works), but we are looking for a creative logo mark as well. We need something creative and is not a re-hash or unoriginal piece of work as seen on 1.000 other stock logo sites.

MUST:
1. Be clean and professional.
2. Be timeless and simple.
3. Be ORIGINAL. Show us how creative you are!
4. Contain our company colour (reference something close to #334477). Other colors are fine but must still come across in a one-color design.
5. Contain our entire company name: Puul Labeling Direct

CAN CONTAIN (words from the owners):
1. An abstract and creative display of lighting since our slogan is "A Shine Above The Rest" but read the DOES NOT below.
2. A creative display of the two "U's" in the company name Puul.

DOES NOT:
1. Repeat...these are DOES NOTs.
2. Have any visual reference to a label, piece of paper, sticker, packaging, etc.
3. Have any cliched use of "light" like a light bulb, moon, sun, lamp, lighthouse, star burst etc.
4. Use a target, bulls eye, etc. to convey DIRECT in the company name.
5. Look super trendy/glossy/grungy (like Web 2.0)
6. Contain our slogan
7. (Should be common sense but) Contain stock images or photography or clip-art

DELIVERABLES:
1. Source file in .AI format, version CS3
2. Name of font used