Provide a web-based information service for professionals in the area of "business analytics" -- i.e. statistical analysts/programmers, business intelligence developers, data analysts, business analysts, business data analysts
Business analytics covers a wide range of product outputs including simple spreadsheets with rows of data; data visualizations such as bargraphs, linegraphs and scatterplots; reports including results from statistical analysis like mean, min, max, R-values, probabilities; web-based reports for finance, uptake, customer characteristics; sophisticated forecasting and data mining solutions -- and possibly combinations of these things.
It would be awesome if the logo could somehow convey the variety and potential complexity of the use of numbers.
TA consists of the individuals who design, program, and deliver business analytics - they work with numbers, they don't consume the results.