We have a 50 year old logo, and do not want a complete new one. We would like to take elements of our current logo and modernize it.
We would like to see the fish jumping vertical out of water rather than horizontal.
The fish (a steelhead trout) should be chrome-like, stylish modern-looking. Not that goofy one we have now.
We really want this logo to appeal to young people between 20-40.
Keep the states background, but only one color, and perhaps only as an outline.
Would like to get the logo down to three colors at the most. Perhaps blue, green and white The black circle with purple trim can be gotten rid of all together.
I've attached the barcadi bat logo changes to show you what we mean by modernizing. The jumping fish is the key! I've also attached a stock photo I grabbed off the web as example, but we would like the fish to be original. I've also included a detailed art of a steelhead, but it's not jumping vertically. It's just there to show what a steelhead is like.