Logo and packaging should be elegant but casual.
Logo must look good and fit on a small square area (printed on a take away noodle box)
Logo has to look good in any color scheme, even if it is printed in grey scale
Color scheme and style must reflect high class setting but at the same time have playful smart casual tone embedded; OR
Go crazy with colorful logo and cute characters
Just like the name "MUST LOVE RICE" is a playful company name.
Sample ideas: (but not a must)
1. Initial concept is the name stacked on top of each other:
and turn into an emblem which is both elegant and fun.
The winning logo will then flow to website, store, uniform, packaging, and marketing material design which will be tendered after the logo project is completed.
- Students, Office Workers, Commuters/Travellers, Family - everyone
Education: high education, aware of different cultures, adventourous, better palette (know good quality food)
If the logo has a unique font that can be applied later for slogan (not part of the logo), etc. it will be good but not a must.