Very sensitive to our needs, understands the relationships between elements and came up with an elegante, simple and profound design. Congratulations.
Exemplary designs yet again!
How Rebeccaharding started their logo design journey
Who are you known as?
Melbourne Scoliosis Physiotherapy Centre
Tell us a bit about who you are and the people you reach
I am a new physiotherapy (physical therapy) practice specifically for the treatment of scoliosis. This is a spinal condition that leads to side bending and rotating of the spine producing a smooth 'S' shaped curve on X-Ray (instead of a straight one in usual spines).
It effects more girls than boys (5:1) and comes on during one of the growth spurts, most commonly the adolescent growth spurt (80%). During this time it can progress very rapidly with surgery being indicated within 6 - 12 months (surgery is metal rods inserted into the back). So most of my enquiries come from anxious parents searching for a conservative treatment option for their teenage children.
I am one of only 4 physiotherapists trained in Australia in a certain method designed to halt/slow down curve progression (the Schroth method). The method is a 3-dimensional approach utilizing muscle activations, positioning and breathing techniques to de-rotate and lengthen the spine. Education and re-training bad movement habits is also a big part of what we do.
Often parents see us as the last hope to try before surgery.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I prefer smooth curves, no harsh angles. Calm colours, no stark contrasts. I am drawn to smooth 'S' shaped designs, like that of a gum leaf which is long, slender and slightly curved.
I know the business name is quite a mouthful. The key words in it are Scoliosis Physiotherapy.
Thank you so much!