To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Management consultancy firms' logos are very basic ... essentially their name only. They say their name as it is; there is a confidence with saying the name and not having to add much more to it.
A few consulting companies have an understated message, which I like. Deloitte has the green dot, which represents a full stop, one stop shop for helping clients. Bain's logo, which I like, added a compass, representing the ability to show direction. Accenture has a forward arrow, representing moving ahead. Kurt Salmon has the north star, representing the beacon for the travels ahead.
I want our logo to have a regular type face, which is also clean and strong. I don't want to yell my name (e.g. a very big and bold "Ally"), I just want to say it. The one key message that I want our logo to portray is "collaborative".