Tell us a bit about who you are and the people you reach
This is a site for content and courses for both early stage entrepreneurs and personal and professional development. It will also offer consultancy services in brand strategy, strategic business planning and low risk high reward strategies to launch a business. Make lemonade is based on the premise that everyone's first Biz is a lemonade stand. On the personal development side "When life gives you lemons, make lemonade" The Target audience is professionals, primarily women who have great careers but are ready to ready to launch their own business to suit their lifestyle. These women are smart, savvy, spiritual, connected, they are purpose seekers and freedom seekers. ICA Additional Traits: raits:
Irreverent but accessible and welcoming
She is kind
Pays attention to what is going on in the world
Reads the news
Invests in herself
Style conscious but not superficial
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I would love to see some designs WITH OUT lemons, using metaphor and aspiration to convey make lemonade as a concept. I fear looking like a juice company. I would also like to see some color schemes NOT yellow and black...But maybe Yellow, Turquiose and Grey and White....