I've attached our current logo: We'd like to keep
1. the basic design of our logo however it needs updating.
2. The semi circle, thistle, yorkshire rose and colours -these have earned us a recognised brand however the logo needs bringing into the 21st century.
3. 'Quality Livestock Nutrition' needs to be on the logo somewhere as does 'Marr & Macgregor'
We'd like to get rid of:
1. 'FEEDS' (in semi circle)
2. The 80's feel of the logo, without losing the above.
Our website is http://www.marrandmacgregor.co.uk if you need an insight into who we are. I've also attached a few photo's for you to look at.
Target audience are farmers, young and old. Mostly male. One version of the logo needs to stand out on a Royal blue background (see image for our current logo in use) however we'd like another version to be used on a white background.
The PDF is a version we had designed, we do like the 'Minerals Proteins Vitamins' tagline however the Quality Livestock Nutrition' tagline is more important. Its also not quite what we had in mind - too 'blocky?'