Completed contest

Help make our national accounting group look cool!

Kate ODonnell needed a new logo design and created a contest on 99designs.

A winner was selected from 87 designs submitted by 12 freelance designers.

87
entries
12
designers
1
winner

One of the designers who made it happen

Winner - Milena Vuckovic
Milena has been excellent to work with!! She has been more than helpful and her speed in replying and producing the desired work has been exceptionally. Perfect English, professional and fast! Thank you so much!
- josieG

How Kate ODonnell started their logo design journey

Who are you known as?

Women In Numbers OR Women Who Count (two name options under consideration)

Tell us a bit about who you are and the people you reach

This is a professional association that represents women in accounting and finance. The primary mission of the organization is to help the members advance their careers and the overall profession. Members join for opportunities for networking, leadership development and continuing professional education. Once they have attained their career goals, their membership participation evolves into a mentoring role, helping other women succeed as they have.

This logo is part of a rebranding effort. Currently named the American Society of Women Accountants, there are two name changes currently under consideration:
--“Women In Numbers: Advancing Careers in Accounting & Finance” (WIN, or WiN)
--“Women Who Count: Advancing Careers in Accounting & Finance” While the creative vision behind the name is the same, we’re hoping that one might appear more graphically appealing over the other and help fuel the final name selection.

“Women Who Count” has an aspirational connotation for prospective and new members wanting to join this esteemed group of female leaders in the accounting and finance industry. “Women Who Count” is definitive for those who have already achieved status in the industry. “Women In Numbers” does the same, while also paying tribute to this growing population in the industry.

The new logo should reflect a contemporary, up-to-date membership and mission. The new branding needs to attract a younger (20s and 30s) and more diverse group of women – but still be serious enough represent the fields of accounting and finance.

How do you want the layout of your logo to look?

  • Organization name in a stylised type/font becomes the logo.

  • An image or shape that is easily recognizable is used to represent your business.

  • Organization name enveloped by a pictorial element or shape.

What colors do you want to see in your design?

It will need to compliment our website, which will not be redesigned – grey, grayish-greenish-blue, tan color scheme. Visit http://www.aswa.org to see our current site.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Bronze package

$415

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Free features

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Deliverables

AI
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PDF
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JPG

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