Kitchen Table is a group learning product that allows family and friend groups to learn together - at home, around the kitchen table.
Experienced trainers will facilitate and personalise learning. Initial modules will be digital literacy based but will evolve to include a wide range of topics. Therefore, the logo shouldn't be too geared toward digital or tech products.
Many of the initial learners will be from low socioeconomic backgrounds or new to group learning.
The brand must be warm, welcoming, approachable and friendly. Uses for the logo will include web, print collateral and training materials.
The brand should evoke happy family or community scenes where people come together in the heart of the home, the kitchen. Share stories, learning, and laughter.
We do not want a table to be overtly included in the brand. However, an overhead view can be explored.