---- UPDATE: Please refer to some additional information posted in the general comments section -----
The Jacka Team is a organisation of developing and successful Amway Business Owners based in Australia led by Russell and Gail Jacka.
In a nutshell the core message this logo needs to communicate is - 'people helping people'
The overall feel should still be professional, but not heavy corporate. Have a welcoming/relaxed feel but also come across that the organisation is solid, we know what we are doing and can help other do the same.
We are in very close collaboration with the Amway corporation of Australia and would like to have a logo that compliments the Amway Australia website although it's important to not directly copy the theme.
When thinking about the design the main colours to work with are:
Green, Blue, Red, Silver/Platinum
Please do not feel you need to include all these colours in the logo, but if you do please work within those hues. We are planning on developing a new website design (once the logo is finalised) where we will most likely feature the full range of colours, therefore keeping within this set will ensure continuity.
I have attached an image of some of the current Amway branding. Although they use the same colours of Green, Blue, Red & Silver we would like to have ours a little bit lighter and not as strong or hard hitting.
We are a diverse team and the overall feel of the logo should appeal/be accessible to a wide audience ranging from professionals to stay at home parents (I know, i know, I might as well have said everyone, lol) and similarly goes for age demographics, it will need to appeal to Gen-Y's as well as a more mature audience.
Some keywords that may help you get the feel for what we are about:
interconnected from a communication (person to person) perspective
empowering personal growth
people helping people
positive energy and vibrancy
coaching/mentoring (note: the connections with people is the primary focus for this logo, coaching/mentoring is a secondary concept in this instance)
If you have a good idea for it we are open to having the J in Jacka Team modified into a symbol that mimics a J but also conveys our key concepts.
Also acceptable to have Jacka Team written without a space in the middle I.e. JackaTeam as long as there is clear distinction between the words using colours, fonts etc.
Some things that we are not looking for:
Networking (in the traditional computer/technology sense - single node in the middle or top and others spread out from it)
Sales (please do not put $$ or concepts relating to quick cash or money/shopping. Key difference is that we are in a people business that has access to great products, not a product business that has a large team of sales people)
We will require the final file to be in vector format, either .eps or .ai.
In terms of versions we will require a version provided for colour as well as greyscale/b&w
Here are some other references/resources you may find useful:
http://www.jackateam.com (password is 'guest')
NOTE: we are going to be re-designing this site, so please do not utilise this for design reference, it is only as a resource to get a feel for the people and what we do so it can help you communicate our ideas clearer.
I think that covers most of it, please feel free to message me if you need clarification on anything.