Help Jacka Team with a new logo

Jacka Team

The Jacka Team is a organisation of developing and successful Amway Business Owners based in Australia led by Russell and Gail Jacka.

The core message we would be communicating is 'people helping people'

---- UPDATE: Please refer to some additional information posted in the general comments section -----

The Jacka Team is a organisation of developing and successful Amway Business Owners based in Australia led by Russell and Gail Jacka.

In a nutshell the core message this logo needs to communicate is - 'people helping people'

The overall feel should still be professional, but not heavy corporate. Have a welcoming/relaxed feel but also come across that the organisation is solid, we know what we are doing and can help other do the same.

COLOURS:
We are in very close collaboration with the Amway corporation of Australia and would like to have a logo that compliments the Amway Australia website although it's important to not directly copy the theme.

When thinking about the design the main colours to work with are:
Green, Blue, Red, Silver/Platinum

Please do not feel you need to include all these colours in the logo, but if you do please work within those hues. We are planning on developing a new website design (once the logo is finalised) where we will most likely feature the full range of colours, therefore keeping within this set will ensure continuity.

I have attached an image of some of the current Amway branding. Although they use the same colours of Green, Blue, Red & Silver we would like to have ours a little bit lighter and not as strong or hard hitting.

DEMOGRAPHICS:
We are a diverse team and the overall feel of the logo should appeal/be accessible to a wide audience ranging from professionals to stay at home parents (I know, i know, I might as well have said everyone, lol) and similarly goes for age demographics, it will need to appeal to Gen-Y's as well as a more mature audience.

KEY CONCEPTS:
Some keywords that may help you get the feel for what we are about:

connections
relationships
working together
interconnected from a communication (person to person) perspective
team building
social
education
empowering personal growth
people helping people
positive energy and vibrancy
coaching/mentoring (note: the connections with people is the primary focus for this logo, coaching/mentoring is a secondary concept in this instance)

If you have a good idea for it we are open to having the J in Jacka Team modified into a symbol that mimics a J but also conveys our key concepts.
Also acceptable to have Jacka Team written without a space in the middle I.e. JackaTeam as long as there is clear distinction between the words using colours, fonts etc.

Some things that we are not looking for:
Networking (in the traditional computer/technology sense - single node in the middle or top and others spread out from it)
Sales (please do not put $$ or concepts relating to quick cash or money/shopping. Key difference is that we are in a people business that has access to great products, not a product business that has a large team of sales people)

DELIVERABLES:
We will require the final file to be in vector format, either .eps or .ai.

In terms of versions we will require a version provided for colour as well as greyscale/b&w

REFERENCES:

Here are some other references/resources you may find useful:

http://www.amway.com.au

http://www.jackateam.com (password is 'guest')
NOTE: we are going to be re-designing this site, so please do not utilise this for design reference, it is only as a resource to get a feel for the people and what we do so it can help you communicate our ideas clearer.

I think that covers most of it, please feel free to message me if you need clarification on anything.

Many thanks,
Aaron